Design:
Jared Bartman
Client:
Precy
Year:
2025
Precy is an editorial agency based in Rennes, in the Britanny region of France. It is also a studio for narrative strategy, editorial creation, and immersive production, born to restore the driving force of stories in the real economy, society, and culture. Their founder, Fouad Souak, approached me in 2025 to refresh the Precy brand after previous podcast art and identity collaborations together. After much discussion and iteration, we landed on a modern modular wordmark paired with bold, saturated colors and photojournalistic imagery in minimalist layouts. The wordmark’s extensive modularity evokes Precy’s flexibility as a fast-paced media agency and likewise reflects the company’s progressive and inclusive mission. Below are examples of the new Precy brand assets in use. These assets lend themselves to a cohesive yet varied range of applications for editorial expression.